Ignite Growth Video Series
Why you should appeal to the
sub-conscious in your marketing
Derek, Ignite’s CEO, talks you through the cocktail party effect to help you understand the psychology of your target audience
Why you should appeal to the sub-conscious in your marketing
With marketing, you want to appeal to the subconscious instead of the conscious.
What does this mean?
You could put out the funniest wittiest ads, but it won’t help you reach more people. In fact, it could have the opposite effect.
People see over 5000 ads per day. In order to capture their attention, you need to be clear and concise without overcomplicating things. Don’t make them do the hard work of figuring out what you’re advertising.
Focus on your target audience. Appeal to your potential patients without spending time worrying about the competition and what they’re doing.
At Ignite, we specialise in these types of ads, so get in touch if you’d like a hand and watch the video above for greater insight into why you shouldn’t just rely on word of mouth and referrals.
For more great videos, you can visit us on YouTube and for content, head on to our blog.
For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"At the Pontefract practice, we’ve gone from zero to a hundred Invisalign cases from September to March. For me, it’s an obvious 100% slam dunk recommendation for Ignite."
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"At the Pontefract practice, we’ve gone from zero to a hundred Invisalign cases from September to March. For me, it’s an obvious 100% slam dunk recommendation for Ignite."
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
