Ignite Growth Can Help You Achieve Your Paid Search Goals
Google Advertising Services (PPC)
For Clinics
Book a FREE consultation with one of our friendly experts to see how we can help you.
Get High Quality Leads from Paid Search, with PPC Services from Ignite Growth
Ignite understands the science of building the best paid search campaigns, and with our Google Advertising services, you can rest assured that we are committed to maximising your pay-per-click ROI by generating high quality leads. Ignite is with you every step of the way as your trusted Growth PPC Agency. We are committed to making your success our priority!
" The Pontefract practice was ground zero in terms of Invisalign, we only started to market with Ignite in August, coming out of lockdown and we've gone from 0 to a hundred cases. For me it’s an obvious 100% slam dunk recommendation for Ignite."
If you want to know how we’ve helped other ambitious practices through bespoke dental marketing, have a look at our success stories here.
Healthcare Marketing Experts
Why choose Ignite as your Growth PPC Agency?
Ignite is a Growth Agency that specialises in healthcare marketing, and we know what it takes to be successful on the world’s biggest search platform and how to get you high-quality leads.
If you want to achieve sustainable growth, you must not be over-reliant on a single advertising platform, and you’re going to need a mix of digital marketing services. PPC advertising has a significant role to play as one of those strategies.
We provide personalised Google Advertising services that boost your return on investment (ROI) in ad spend and improve campaign performance.
When you sign up with Ignite, you get a personalised service and training for your frontline staff on how to speak to leads depending on where they are in the buying process.
Your dedicated Account Manager and Campaign Manager will work with you directly to achieve your marketing goals and will closely monitor your Google Ads.
To find out more about our Google Advertising Management Services give us a call, send us an email, or book a 20-minutes chat.
Growth Agency Specialised In Healthcare Google Advertising
Here at Ignite Growth, we work exclusively with healthcare businesses, and we only take on clients that we can genuinely help generate more leads. We understand your patients and your clinic inside out, and we are dedicated to your success.
Dedicated Account Manager
When you join Ignite Growth, benefit from a dedicated Account Manager, who’ll be your single point of contact. This keeps communication efficient and super focused so we can concentrate 100% on delivering the results you’re after and give you a great client experience along the way!
Dedicated Campaign Manager
When joining you’ll also get a dedicated Campaign Manager who will know your PPC Advertising campaigns fully. They will be your technical expert who’ll be working tirelessly for you behind the scenes to monitor, track, refresh and make technical refinements to your campaign
Collaboration
Your Account Manager will be working closely with the Campaign Manager to deliver the best results possible for your healthcare business. Your Account Manager regularly reports to you with up to the minute results, so you’ll never feel left in the dark about how your Google Ads campaigns are performing.
Training For Your staff
We’ll give your frontline staff the training they need to recognise where leads are in the buying process and understand what they need at that stage to help them move forward. The quality of the training we provide is one of the things that sets us apart and is incredibly valuable in getting the best return on your digital marketing investment.
Results-driven Google Ads Services
Ignite is a results-driven Growth PPC Agency. That means we hold ourselves accountable by being transparent, using detailed data analysis, setting exciting but achievable goals, meeting objectives and delivering results. It’s how our paid advertising campaigns
have generated over £10 million in new treatment revenue for the healthcare practices we’ve worked with. Read our Success Stories to find out how we have helped other healthcare businesses grow.
Official Google Partner
Our partnership with Google enables us to access the latest tools and resources, which we leverage to deliver even better results to our clients. Overall, our partnership with Google is a testament to our commitment to providing top-notch digital marketing services to our clients.
Your Trusted Partner
When you partner with Ignite Growth, you’re not just getting a marketing agency – you’re getting a dedicated team of experts who are invested in your success. Plus, our commitment to integrity and flexibility means that you can trust us always to have your best interests at heart.
Healthcare Marketing Success Stories
Achieving a £30K ROI from one open day campaign for the Emerald Laser Device™
• 145 leads for one campaign
• 35 deposits paid before attending
• £29,600 return on investment
Case study: generating over £1 million in dental implant revenue for one business
• 100 monthly leads
• £1.03 million in revenue
• 42 new implant patients per year
Increasing new dental implant patients for a specialised practice: A case study
• £18,000 in revenue for implant patients
• The campaign generated 47 leads
• ROI of +£17,000
• Waiting for confirmation for one full arch patient worth £30,000
What is PPC Advertising?
PPC stands for pay per click; it is a way for healthcare practices to buy visits to a website or landing page.
You do this by paying to be ranked more highly in search results. The goal is that your ad is clicked, and the visitors to your website can and will complete a practicle action such as booking a consultation once they are there.
PPC can be run on various platforms such as Google, Bing, and Yahoo. However, the most popular remains Google with approximately four billion users.
Pay per click agencies can provide an effective way to generate leads and increase treatment uptake. We target ads to reach people with the highest intent who are most likely to be interested in your treatments.
Is Google Advertising worth it?
When used correctly and effectively, Google Advertising can be an incredibly powerful tool to reach new audiences and bring in new patients. Google has approximately 4 billion users worldwide. In the UK, Google is used by 86.31% of the market based on Statista Research Department and with that comes a lot of opportunities. PPC can be run on a various platforms so Bing, and Yahoo can also be utilised.
There are many different details that need to be considered when using Google Ads. If the keywords and especially the negative keywords are not utilised correctly, you could burn through the budget in no time, and that is only one aspect of setting up a PPC campaign.
Is Google Advertising expensive?
The question should not be about how expensive it is, but what you can get in return.
Any advertising that does not generate positive results is way too expensive.
The cost associated with the Google Ads campaigns will differ from client to client. It is dependant on a lot of different factors like the keywords used, the position you are bidding for, how well it’s optimised, even who you’re bidding against will influence the cost per click.
Ultimately this type of advertising is cost-effective when set up properly as you are only paying when someone clicks the link to your website.
PPC (pay per click) vs SEO – what’s the difference?
PPC and SEO are strategies that can effectively drive traffic to your website, but they work in different ways and have distinct advantages.
PPC is a type of advertising where you pay for each click on your ad. This means that you only pay when someone clicks on your ad, which can be a cost-effective way to reach new customers.
However, Google Ads can also be expensive if you don’t have an expert who knows how much to bid for them. Improving search engine visibility with SEO is a long-term strategy that involves optimising your website to rank higher in search results, but this can take time to take effect.
With the help of a PPC agency, you can speed up the process by reducing the work and time it takes to get the results you want.
5 Reasons Why Google Ads are essential for your clinic?
If you want to increase high-value treatment uptake, then PPC advertising can be a great way to get your healthcare practice in front of potential new patients.
By running Google Ads, you’re broadening your reach and connection with those potential patients by delivering timely, specific messages to people who are actively searching for helpful healthcare treatment providers like you.
#1 It’s Cost-effective
Paid search ad platforms are an effective and affordable way for healthcare companies to reach their target audiences because you only pay when someone clicks on your ad. It’s possible to only have your PPC ads appear when patients are searching for answers about a healthcare topic related to the treatments you offer.
Paying attention to these small details can help improve the success of your PPC advertising campaign and lower your Google Ads account spend over time.
#2 The fastest way to target traffic
With traditional media, you need to do a lot of planning ahead of time and then follow strict lead times and publication dates. One of the main benefits of paid search advertising is that it’s a fast way to target traffic. You can start sending traffic to your website immediately instead of waiting for search engine optimisation (SEO) to take effect.
#3 A most effective way of testing if there’s demand for your treatments
Google advertising is also a great way to test the demand for your treatments.
You can measure how many people in your area are searching for the treatments you offer and how much they’re willing to pay for them. If the numbers are promising, you can simply invest more in pay-per-click advertising to generate even more treatment uptake.
#4 Complements your digital marketing strategy and works well with other channels
Google Advertising is often used in conjunction with other marketing channels, such as social media and search engine optimisation (SEO). As they’re complementary, they can be used together to help you reach a wider audience and generate even more new patients.
#5 Stay in Control
PPC advertising helps you stay in control of your clinic. You can use it to target specific customers and demographics. This allows you to precisely control who sees your ads and how much you invest in paid advertising. PPC advertising tools make it easy to track the effectiveness of your ads. You can see:
- How many people clicked on your ad
- Who your real competitors are in your area for the same treatments
- How much revenue your ad generated - and more!
This helps you determine which ads are working and which ones need to be tweaked or discontinued. That’s why pay-per-click advertising is an excellent solution for healthcare practices looking for highly targeted traffic (or leads) that convert into good fit new patients.
6 Reasons The Right PPC Agency Can Help Your Clinic Grow
#1 PPC Management is constantly changing
Paid advertising technology evolves quickly and what worked one month could be a big mistake the next. It might be easy to set up an ad account and get a pay-per-click ad up and running but without fully understanding the finer points of how the advertising platforms currently work, you could quickly end up wasting a ton of money or even appearing in the wrong search results altogether!
Each PPC Advertising platform has its own way of doing things, and knowing the latest and greatest strategies for each one of them will make your ads more successful – and less expensive, so a good PPC agency can help you save money too.
#2 The PPC expert has valuable experience
That’s why you have a Campaign Manager – your very own PPC specialist who lives, sleeps, and breathes PPC.It takes years to become a PPC digital marketing expert. You’ve
got to have a deep understanding of the technical ‘back end’ (what’s ‘under the hood’) but also make that knowledge relevant to healthcare practices.
They work hard every day to keep up to date with all the latest changes, white papers, technical groups and best practices, so you don’t have to!
#3 Tracking your PPC Campaign requires technical expertise
Tracking is an important part of PPC management that a PPC agency can help with. Tracking is how you determine which ads are performing well and which ones need improvement, so you don’t make the mistake of wasting any money on your search advertising spend.
It also tells you what is generating traffic (or ‘attribution’) and how much money you’re making from each campaign.
Tracking PPC campaigns is a technical process and having the right third party tools and knowledge are essential for getting the most out of your investment.
#4 Scaling PPC Campaigns is complex
Scaling is the process of expanding a PPC campaign to accommodate an increased budget. But scaling isn’t as simple as it might seem – it’s actually quite an in-depth process.
Simply increasing the budget can cause more problems than it solves. Your PPC expert:
- Tracks performance by looking at metrics like cost-per-click (CPC), conversion rate, and click-through rate (CTR)
- Optimises the ad account settings for your particular healthcare practice
- Maintains competition research
- Manages conversion tracking
- Experiments with different ad formats and strategies to find what works best
#5 You need effective Ad copy
Effective copywriting is one of the most important aspects of any ad campaign. Our expert copywriters are specialists in creative healthcare ad writing.
They understand how to create effective ads, speak to your audience’s needs, evoke strong reactions, and motivate people to take action – which is essential for a successful campaign.
#6 We create a PPC Marketing Strategy that works for you
If you don’t have a strategy for your PPC marketing,
you’ll likely end up wasting money on Google Ad Words that don’t bring in any leads, and:
- Won’t reach your target audience
- Won’t generate enough leads or sales
- Your competition will outrank you in the paid search engine page results (known as SERPs)
- Google will give you fewer organic rankings in the SERPs
We have the knowledge and experience to utilise the ad platforms to their fullest extent by using all the possible resources available.
Should you Hire a Growth Agency to manage your PPC Marketing?
If you are already running Google Ads and you are getting great results, you are 100% comfortable in managing it and you have the time, then you don’t need to hire an agency!
However, if you feel like you need a hand, you don’t really get some aspects of pay per click advertising, and you don’t have the time to stay on top of all the changes and it’s just not your cup of tea then let us help you. Book a 20-minutes chat and find out how we can help you take your healthcare business to the next level.
FAQ's
PPC (or Pay per click) is a form of advertising where you pay every time someone clicks on your ad. It's a great way to get your healthcare business in front of potential customers. The cost per click (CPC) is based on how difficult it is to rank in the search results for a given word.
Each campaign is different because all healthcare businesses are different. That means we see a range of results. Partnering with a Growth PPC agency will ensure you're getting the most from your advertising budget. The good news is the in house PPC team at Ignite has experience in all aspects of campaign management and can help grow your healthcare business quickly and efficiently with successful PPC campaigns.
Yes. Unfortunately, your competitors can target your branded keywords with PPC. This is known as competitive bidding. There are ways to protect you from being targeted by your competitors in this way, and your Ignite PPC expert has the tools and knows the strategies to help.
In general, PPC traffic is often more targeted and more likely to result in conversions than other forms of traffic. This makes it a worthwhile investment for most healthcare businesses. PPC campaigns are all about engaging with leads when they are in need of your treatments. That's why they can be highly profitable if managed correctly, but PPC can also be a massive waste of money if you don't know what you're doing! Our goal is always to drive quality traffic to your website or landing pages, and we use tools like 'negative keywords' to stay out of paid search advertising results for poor quality leads.
Some people might click on an ad because they're genuinely interested in the treatment being offered. Others might click on an ad because they are curious about what the ad is promoting or click on an ad out of habit. Interestingly, most people don’t know the difference between an ad and an organic search result. This gives us an excellent opportunity to craft the right message to engage with leads and turn them into patients.
Yes, you will need to provide some images and some information about the practice and treatment you're advertising. Unlike Facebook content, which needs to be 'authentic' with a user-generated feel (no stock images or overly 'glossy' photos), PPC ad campaigns need more professional images. We often find that we can use some of the images you already have on your website as they tend to work really well.
To find out more about our PPC Management Services give us a call, send us an email, or book a 20-minutes chat.
Clinics Growing With Ignite
