Ignite Resources
Marketing Resources for Clinics
We’re on a mission to make it easier for clinics to grow
Healthcare Marketing Success Stories
Achieving a £30K ROI from one open day campaign for the Emerald Laser Device™
• 145 leads for one campaign
• 35 deposits paid before attending
• £29,600 return on investment
Case study: generating over £1 million in dental implant revenue for one business
• 100 monthly leads
• £1.03 million in revenue
• 42 new implant patients per year
Increasing new dental implant patients for a specialised practice: A case study
• £18,000 in revenue for implant patients
• The campaign generated 47 leads
• ROI of +£17,000
• Waiting for confirmation for one full arch patient worth £30,000
Book a 20-minutes chat today to see if we can help you.
For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"At the Pontefract practice, we’ve gone from zero to a hundred Invisalign cases from September to March. For me, it’s an obvious 100% slam dunk recommendation for Ignite."
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"At the Pontefract practice, we’ve gone from zero to a hundred Invisalign cases from September to March. For me, it’s an obvious 100% slam dunk recommendation for Ignite."
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
Life at Ignite Growth
You’re on our team, we are on yours. It’s cheesy, but it’s true.
Our UK PAYE Employment contract includes:
- 25 days holiday + Celebration Day + bank holidays
- Contributory pension (3% from Ignite, 5% from you)
- Life insurance and critical illness protection
- Cycle to work scheme
- Flexible working
- Health plan, including Doctorline and Westfield Rewards – so you save money with offers from hundreds of leading retailers
- 5 paid duvet days if you're sick
- Training budget of up to £1000 per year
- Bonus when you successfully refer a friend to work at Ignite (£500 on appointing and £500 after successfully completing probation)
Open Positions
Job Title: Account Manager
Work Location: Work from home
Salary: £27,000 - £30,000
Job Types: Full-time, Permanent
About us and the role:
We are looking for someone to take care of our clients from beginning to end. Join us, a fast-growing business, and help us build strong and happy client relationships by delivering the best possible experience. Take ownership of your clients and get the satisfaction of building strong relationships while helping businesses grow, including ours!
At Ignite Growth, we help great healthcare businesses attract private patients by creating and running effective Facebook, Instagram, and Google campaigns. That means they can grow their business. With our help, well over 100 healthcare businesses have benefited by growing sustainably.
Responsibilities
As one of our prized Account Managers and Ignite brand ambassadors, you will be involved with our clients from day one. You’ll be the go-to person in charge of our customers and will:
- Understand the client’s journey and make sure they get the best of our services at every stage.
- Onboard clients and make sure the process is smooth throughout.
- Be in direct communication with our clients over email and calls.
- Provide recommendations and execute strategies for our clients.
- Manage the client’s expectations while providing outstanding service.
- Provide periodical key reporting to our clients based on KPI analysis.
- Meet deadlines by working closely with the campaign management team and deliver excellent results.
- Work closely with the rest of the team and maintain clear communication via Slack.
- Provide a professional yet friendly service to our clients.
- Contribute to a great working environment.
Who this is for:
- Someone with client-facing experience and the right mindset.
- A ‘people person’ who enjoys building relationships.
- Someone who is genuinely excited to help clients achieve their full potential.
- A self-starter who can work independently - with the right coaching and guidance of course!
- A team member – being collaborative and communicative with your team members is part of your essence.
- An excellent written and verbal communicator who’s not afraid to hop on calls with clients and colleagues.
- A tech-savvy person - you don’t need to be a coding expert but have a basic understanding of how things work.
- A logically minded person and a problem solver.
- Paid social media knowledge is a plus!
What you will love about us
- Remote working optional
- Supportive team and management
- Friday happy hours
- ‘Startup’ style environment
- Competitive pay based on experience
- Training and coaching
- Flexible days, hours & times
We’re all about being:
- Supportive with our colleagues.
- Ethical and transparent with our clients.
- Communicative with everyone.
These values are important to us, and it’s how we’ve been able to achieve growth for ourselves and deliver transformational results for our clients too.
If this is important to you too, send us your CV and cover letter to hello@ignitegrowth!
Work Location: Work from home
Job Types: Full-time, Permanent
We are looking for someone to take care of our clients from beginning to end. Join us, a fast-growing business, and help us build strong and happy client relationships by delivering the best possible experience. Take ownership of your clients and get he satisfaction of building strong relationships while helping businesses grow, including ours!
At Ignite Growth, we help great healthcare businesses attract private patients by creating and running effective Facebook, Instagram, and Google campaigns. That means they can grow their business. With our help, well over 100 healthcare businesses have benefited by growing sustainably.
Responsibilities:
As one of our prized Paid Social Executive you’ll be the go-to person in charge of our campaigns and will:
- Run lead generation campaigns on Facebook.
- Optimise campaigns on a daily basis.
- Create ads content, landing pages, use Typeform, Manychat, Unbounce.
- Keep track of campaign performance, reports, budgets, campaign performance, ROI.
- Use a process of testing to prove hypotheses and recommend performance optimizations
- Use a data driven approach to manage campaigns and derive insights on strategy and performance.
- Help support weekly and monthly reporting of channel metrics, goals, and other KPI’s.
- Communicate weekly updates, progress reports, timelines, and results.
- You will work closely with an account manager who will be in direct contact with the client.
Qualifications
You have:
- A Passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out
- At least 2+ years experience running Facebook ads.
- You think creatively, pay attention to details, identify and resolve problems.
- Desire to learn and grow.
- Bonus points if you are good at copywriting, design or have a good understanding of funnels.
Our UK PAYE Employment contract includes:
- 25 days holiday + Celebration Day + bank holidays
- Contributory pension (3% from Ignite, 5% from you)
- Life insurance and critical illness protection
- Cycle to work scheme
- Flexible working
- Health plan, including Doctorline and Westfield Rewards – so you save money with offers from hundreds of leading retailers
- 5 paid duvet days if you’re sick
- Training budget of up to £1000 per year
- Bonus when you successfully refer a friend to work at Ignite (£500 on appointing and £500 after successfully completing probation)
We’re all about being:
- Supportive with our colleagues.
- Ethical and transparent with our clients.
- Communicative with everyone.
These values are important to us, and it’s how we’ve been able to achieve growth for ourselves and deliver transformational results for our clients too.
If this is important to you too, send us your CV and cover letter to hello@ignitegrowth.io!
Job Title: Marketing Assistant
Work Location: Work from home
Salary: £25,000 - £28,000
Job Types: Full-time, Permanent
About us and the role:
Ignite Growth is a marketing agency that specialises in attracting high-value patients for healthcare and cosmetic treatments, through paid advertising across Facebook, Instagram, and Google. Currently extending into other services.
We are currently looking for a Marketing Assistant to join our internal Marketing team.
As the Marketing Assistant, you will be responsible for supporting the delivery of a variety of tasks that enable the successful implementation of our marketing strategy.
You will report to the Marketing Manager and work collaboratively with the wider team.
The role will consist of working on the implementation of the agreed marketing strategy that will drive awareness and growth of the agency and the services that we offer to healthcare businesses. You will at times assist the account managers and campaign managers with ad copywriting, marketing strategies, and analysing campaigns for their client base. You will not be running campaigns for our clients.
What You Will Be Doing:
- Work under the direction of the marketing manager to help reach the company's marketing goals and objectives
- Research market trends, demographics, pricing strategies, and other relevant information that helps in further developing our marketing plans
- Help the team with the marketing plans and produce statistics and analysis of campaigns. Be able to report on the effectiveness of campaigns and how successful these are in producing leads that convert to sales.
- Keyword research in order to come up with new content ideas.
- Support the team in delivering an integrated marketing mix, including both online and offline channels e.g., website pages, landing pages, creating social media posts, writing and sending email campaigns, as well as direct mail. You need to be confident in building the collateral mentioned above.
- Keep up to date with current marketing tools and market knowledge.
- Set up GTM tags, and other tracking tools
- Run Facebook, LinkedIn, PPC campaigns (ideally you will have some experience with these platforms - support will be given with the view of you taking over the internal agency campaigns)
Key Skills Required:
We are looking for a Marketing Assistant with at least 2 years' experience in digital marketing. You will need the following skills, experience, and attributes to be successful in this role:
- Demonstrable experience in marketing with a good understanding of SEO
- Creativity and innovation in your daily work and in the work that you deliver.
- Good knowledge of best practices in marketing & a good understanding of good practices in copywriting. You might need to produce content at times as well as evaluate the effectiveness of the copy (for example) you are using to build a landing page.
- Someone who can work independently, with strategic guidance and direction
- Someone who is constantly looking to build your knowledge and improve your skills
- Organised, structured, and comfortable working to tight deadlines
- Resourceful and great at researching blind spots in your knowledge and getting up to speed quickly
- Have a knack for more techie tasks like setting up GTM tags and other tracking
- Experience in managing social media accounts
- Great at repurposing existing content into evergreen microcontent
- Experience in working with a CRM, ideally Hubspot
- Excellent written and verbal communication skills
- Experience in analysing data and a good knowledge of market research techniques
- Comfortable building pages in WordPress
- Solid understanding of Google Analytics
Nice To Have:
- 2+ years of experience in digital marketing in high-growth companies. Experience in healthcare companies is desirable but not necessary.
- Solid grasp of SEO.
- Good knowledge of Social Media (organic and paid)
- Basic knowledge of Hubspot however not necessary as can be taught on the job.
Why join Ignite?
- Join a diverse and fun-loving team of 20 - in a rapidly-growing agency
- Work remotely & independently
- We'll contribute £1000/year towards books, training courses, and conferences that help you learn and grow in your role here.
- 26 days’ holiday a year (ex UK public holidays), and we encourage you to use them all up! It's a marathon, not a sprint.
- Health cash plan and 5 days paid sick leave/year (for both your physical and mental health).
- Flexible working. Whether your child's ill, you're waiting for a package, or you have some deep-focussed work to do you can adjust your working day to suit your circumstances.
- Team socials once a month. Anything from pizza-making classes to virtual yoga.
- You get to use HubSpot and consume amazing marketing content 😉
So, if you’re passionate about marketing, know SEO, are a bit of a tech geek, and would like to join a fun-loving company with exciting digital plans, where you’ll be an integral part and your ideas matter apply today.
How to apply
Please send a cover letter for this role, together with a copy of your CV to claudia@ignitegrowth.io. Applications without a cover letter will not be considered.
