Ignite Growth Video Series
Why my first business failed
In this video, Derek, CEO of Ignite, let’s us in on why his first business failed and what he learnt from the experience
Why my first business failed
Derek might be an expert in healthcare marketing, but before Ignite Growth, he started another business.
Despite the incredible press, the company failed.
Derek comes from a business background. He left this industry to start his own business in 2012 – a crowdfunding platform.
They managed to get a great team together, with loads of press, but despite seeming like they were doing all the right things, they didn’t have any customers.
The problem? Derek and his team were so focused on themselves – on what their business was and the product they were offering, they didn’t actually know how to get customers.
This was what pushed him into marketing. After selling his business and analysing what went wrong, Derek made sure he didn’t make the same mistakes twice.
He realised the importance of understanding the customer and how marketing should be considered more of a science with data-driven strategies.
Check out this video to see Derek talking about his experience with his first company.
For more great videos, you can visit us on YouTube and for content, head on to our blog.
For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"At the Pontefract practice, we’ve gone from zero to a hundred Invisalign cases from September to March. For me, it’s an obvious 100% slam dunk recommendation for Ignite."
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"At the Pontefract practice, we’ve gone from zero to a hundred Invisalign cases from September to March. For me, it’s an obvious 100% slam dunk recommendation for Ignite."
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
