Ignite Growth Video Series
Why landing pages are important
In this short video, Derek explains why you shouldn’t rely just on your website to convert those visitors
Why landing pages are important
You might have a beautiful website, but without a landing page, you won’t be able to convert all those visitors.
The average website converts at less than 3%. That means for every 100 visitors, you’re only getting between 2 and 3 enquiries for that. On the other hand, landing pages can convert at a rate of 10-20%.
Why is this?
Landing pages are a really effective way of capturing those new patient enquiries from an ad. At Ignite, when we set up ads on Google or social media, potential patients will always be sent to a specially curated landing page.
This is different from the website as it contains information specific to the ad, with strong call-to-actions, testimonials and language that should help convince those landing on this page to take the next step, which could be to book a consultation.
If you want to learn more about landing pages and how to set them up, take a look at our blog.
For more great videos, you can visit us on YouTube and for content, head on to our blog.
For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"At the Pontefract practice, we’ve gone from zero to a hundred Invisalign cases from September to March. For me, it’s an obvious 100% slam dunk recommendation for Ignite."
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"At the Pontefract practice, we’ve gone from zero to a hundred Invisalign cases from September to March. For me, it’s an obvious 100% slam dunk recommendation for Ignite."
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
