The psychology of patients from Google Ads

The psychology of patients from Google Ads

Are you hoping to market your clinic using Google Ads? 

If so, you’ll need to understand the psychology of your prospective patients. 

Google ads works with search intent. People will be specifically searching for the treatments you offer at your clinic. The search enquiries they type in will match with keywords from ads to provide them with the most relevant ad. 

This differs from Facebook, where your ad is shown to a target audience that you choose based on their location, age, gender and interests. The people that see them are usually in the first stages of the patient journey, where they are just learning about the treatment as they haven’t set out to find it. 

Google Ads is an effective way to promote your treatments, as prospective patients are more likely to be in the buying phase of their journey. They are ready to commit and carry out treatment, and they are searching for the best clinic for them. 

It is essential, however, to understand that with these hot leads, comes lots of competition. Other clinics will be using Google Ads as they also understand the chances of conversion are a lot higher. 

This drives the price up meaning you are paying more for your ad. At Ignite, we have a team of Google Ad specialists carefully curating and optimising ads to make sure the price is as low as possible. 

Check out this short video for more information and get in touch with our team to learn more about how we can get you new patient enquiries. 

For more great videos, you can visit us on YouTube or go to our Growth Video Series for Clinics page and for content, head on to our blog.