Nowadays, everyone has a voice. Whether it’s an opinion about politics or just a funny cat video on YouTube, people are sharing their thoughts with the world.

Facebook is one of the best ways to get your name out there and attract new patients while staying in touch with current ones. It’s no wonder that dentists have started using Facebook advertising to promote their practices!

With so many options available today for dental care, it can be hard to stand apart from your competitors.  This is where Facebook advertising comes into play.

Through the use of advertising a dental practice can put the potential patients mind at ease by pointing out the benefits, and the ease of some of the treatments, or implications for others.

Read on to learn more about how Facebook advertising has changed Thornaby Dental Centre.

Practice overview

Back in 2015, Principal Dentist Peter Sharp bought Thornaby Dental Centre. The practice is based in the heart of Thornaby in the UK and treats both NHS and private patients. The practice offers an array of treatments, and since Peter joined, his ambition has been to expand and improve both patient facilities and treatments.

Goals and challenges

Peter’s vision was to create an oasis where patients could receive their desired treatments. He wanted to offer an extensive choice of modern dental treatments and techniques. He understood that in order to do this, he would need to market the treatments on offer.

Like many other ambitious principals, Peter recognised the crucial role that a healthy social media presence plays in achieving growth for healthcare businesses.

Through social media, dentists and healthcare professionals can reach and engage with their target audience no matter their location. However, setting up social media campaigns is a complicated process. Peter tried to run Facebook Advertising himself, but this was unsuccessful as he found himself confused and frustrated with how complicated it all was.

“Facebook is becoming more complicated. I couldn’t work out how stuff works, and it just wasn’t worth my time doing it. So, I just thought I’d just get someone on board who knows what they’re doing!”

Aside from this, Thornaby Dental Centre is located in an area with a huge practice nearby and a plethora of smaller practices offering similar treatments. Peter needed a way to stand out by building up his reputation and attracting the right type of patients.

Ignite Growth’s Strategy

We teamed up with Peter and his practice in order to get them the results they were looking for. We have worked exclusively with healthcare businesses in the same situation since 2017, and with this invaluable experience and our resources, we produced a marketing plan to get Thornaby Dental Centre the conversions they deserved.

We prepared an Invisalign Open Day Campaign using Facebook ads. This was to attract high-value patients to the practice who would be willing to carry out an Invisalign treatment. We also provided the Thornaby team with full training on the best practices for nurturing and converting the leads we send through into treatment uptake.

Facebook Ads

We had our experts curate the perfect campaign on Facebook in order to attract these patients. Paid Facebook Advertising is a great way to get the word out about an Open Day, so long as you know what you’re doing.

After the initial campaign and the fantastic results, we continued working with the team, running ongoing Invisalign campaigns to keep up the inflow of new leads.

30 to 40 leads contacted them in the first weekend alone

255 leads in 3 months

Up to 6 new Invisalign cases going ahead every week

More of the high-value cases that Peter enjoys

A much better work/life balance

The Ignite Growth team has helped hundreds of healthcare businesses achieve growth and we’d love to help you too. We know that running Facebook Advertising can be confusing, so let us show you how it works without the headache!

Book a call with our experts today and see what we can do for your healthcare business. You can do this by clicking here or below on the big orange strip.

Don’t forget to watch the video below to hear Peter talk about the success he has had with Facebook Advertising and how he increased his Invisalign cases.