Blossom Dental is a mixed practice based in York. Over the past eight years, James Harrison, the owner and clinical director, has grown the private side of the business.
James has tried different lead generation strategies to attract high-value patients to his practice in order for it to grow however without much success at times. James also owns another mixed practice in Pontefract which made it very difficult for him to be able to dedicate the time to learn and keep up with the marketing campaigns.
The lead generation challenges Blossom Dental faced
James wanted to grow his business by increasing the amount of high-value patients who would go for the more expensive treatments such as Invisalign.
James had actually tried to run his own open days, a strategy we use at Ignite Growth. Unfortunately, he never managed to attract the right number of patients to make the open days a success. He struggled with lead generation.
At Blossom Dental, they knew what they wanted to do; they just needed help implementing their ideas. They had a great team that knew how to look after patients, but they wanted more predictability from their marketing campaigns and from an open day – that’s where Ignite Growth came in.
Working with Ignite
James initially struggled to hand over control of his marketing campaigns. He was worried about the risk he would be taking; but he soon realised that if you put a bit of faith in the experts, you’ll see some fantastic results.
Having heard great things about the lead generation results Ignite has managed to achieve for other dental practices based in different areas, James decided to go ahead and work with our experts.
“We have to just trust Ignite because we had seen posts on Facebook groups about Ignite, and everyone said they were the ones with all the experience and great results.”
We have run hundreds of Open Day Campaigns and have become experts in our field. Our lead generation results speak for themselves. With Blossom Dental, this was no different. We ran their marketing campaigns while advising them on strategies throughout.
Our training included training the staff that would be receiving the leads in order to help them convert them into patients quickly and easily. This proved very successful.
James trusted us and took our advice and expertise on board and since working together, Blossom Dental has seen some great changes!
‘’Since working with Ignite, our uptake has indeed gone significantly higher in the way we wanted it to.’’
Both the team at Ignite and the team at Blossom Dental are thrilled with the lead generation results of the initial campaign which has led to Ignite running several more.
What’s in store for the future
With all this success, James has been able to open another brand new private only clinic with Ignite’s onboard.
They are also expanding into Facial Aesthetics campaigns run by Ignite.
Marketing campaigns results
- 3 Invisalign open days in one month alone
- 36 new patients went ahead with treatment
- From 0 to 100 Invisalign cases in just 7 months
The Ignite Growth team has helped hundreds of healthcare businesses achieve growth and we’d love to help you too. We know that running Google Advertising can be confusing, so let us show you how it works without the headache!
Book a call with our experts today and see what we can do for your healthcare business. You can do this by clicking here or below on the big orange strip.
Don’t forget to watch the video below to hear James talk about the success he has had.
At the Pontefract practice, we’ve gone from zero to a hundred Invisalign cases from September to March.
For me, it’s an obvious 100% slam dunk recommendation for Ignite.
James Harrison, Blossom Dental Care
