In an ambitious move to reach a new market of patients, The Face, a facial aesthetics clinic based in Essex, recently purchased The Emerald Laser™, a cutting-edge device designed for non-invasive body contouring.
In order to market this new device, The Face teamed up with Ignite Growth. This case study illustrates the strategic approach and impressive outcomes of this collaborative launch, marking a significant milestone for the clinic.
The clinic
The Face, known for its range of aesthetic treatments, is at the forefront of adopting innovative solutions to enhance patient experiences. The clinic’s latest venture into the Emerald Laser™ technology underscores its commitment to offering state-of-the-art treatments.
The decision to collaborate with Ignite was driven by a desire to attract a broader spectrum of patients and solidify its market presence.
The challenge
Despite The Face’s established reputation, introducing a new technology like the Emerald Laser™ presented its own challenges. The primary obstacle was effectively engaging a target demographic of females aged 20 to 55 and conveying the unique benefits of this non-invasive treatment option.
Our solution
Ignite crafted a tailored marketing strategy using a combination of pre-launch excitement and targeted advertising campaigns on Facebook. An ad budget of £2000 was allocated, with £300 dedicated to a pre-launch campaign designed to generate anticipation and early registrations. This innovative approach was complemented by the integration of a TrustPatient widget on The Face’s website to capture traffic.
The campaign aimed not just at raising awareness but also at securing interest through deposits, with 23 individuals pre-registering for early access—a testament to the campaign’s initial traction.
The results
The campaign’s success was evident in the numbers: a total of 145 leads were generated, resulting in 35 deposits being paid.
This impressive engagement led to 26 bookings directly from the main Open Day campaign, supported by 4 early access leads and 5 TrustPatient bookings.
The open day saw 24 attendees, with 17 committing to treatments—5 of whom were existing patients opting for the £1600 package, while 12 were new clients choosing the £1800 option.
The campaign achieved a remarkable return on investment (ROI) of £29,600, significantly exceeding the initial ad spend of £1766.34.
Looking ahead
The successful launch of the Emerald Laser™ at The Face not only exemplifies the clinic’s dedication to pioneering in the aesthetic field but also highlights that with Ignite’s expertise, the latest technology can be successfully marketed to a broader audience.
With this campaign setting a new benchmark, The Face is poised for continued growth and innovation, with future endeavours with Ignite in the pipeline.
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