Are you a clinic owner looking to boost your return on investment (ROI)? As the aesthetic industry becomes increasingly competitive, it can be challenging to stand out and attract new patients.
But investing in the right technology can make all the difference. Aesthetic devices, such as lasers, radiofrequency machines, and body contouring equipment, have become incredibly popular among clinics looking to expand what they offer. Even dental practices have started to offer facial aesthetic treatments to keep up with demand.
Not only can these devices generate additional revenue streams, but they can also help attract new patients and retain existing ones.
In this blog, we’ll explore how incorporating aesthetic devices into your private clinic can maximise your ROI and help position your clinic for long-term success.
Why Aesthetic Devices are Important for Clinics
Aesthetic devices have become essential for clinics that want to stay ahead of the competition. The demand for cosmetic procedures has been on the rise, and patients are becoming more aware of the benefits of non-surgical treatments and their low risks.
Patients are always looking for the latest and most effective treatments, so you want to be the first clinic they reach out to.
Aesthetic devices are also important for clinics that want to maintain a competitive edge. As the market becomes increasingly crowded, clinics that offer the latest technology are more likely to stand out. Investing in aesthetic devices can set your clinic apart from the competition.
Types of Aesthetic Devices
There are many different types of aesthetic devices available on the market. Each machine is designed to address specific cosmetic concerns and provide patients with various treatment options.
Laser devices are among the most popular aesthetic devices. As they are used to treat a wide range of skin concerns, including wrinkles, fine lines, and hyperpigmentation, you can target a large audience for these treatments.
And while most clinics offer these treatments, it’s also important to look at treatments that provide a higher margin.
Body contouring devices are the perfect example of this. They are designed to reduce fat and improve body shape using various technologies such as ultrasound, radiofrequency, and cryolipolysis.
Other high-value treatments include the Allurion Gastric Balloon. This weight loss treatment has minimal cost to the clinic but is a more expensive treatment for patients. Breaking into the weight loss world will give your clinic an edge!
Benefits of Aesthetic Devices for Clinics
Incorporating aesthetic devices into your clinic can have many benefits. Here are just a few:
1. Increased revenue streams
Aesthetic devices can help clinics generate additional revenue by offering new services and treatments. This can help clinics increase their ROI and grow their business over time.
2. Attracting new patients
By offering the latest and most effective treatments, clinics can attract new clients looking for the best possible results. Aesthetic devices can also help clinics stand out from the competition and attract more clients as a result.
3. Retaining existing clients
Aesthetic devices can help clinics retain existing clients by providing them with a wider range of treatment options. This can help you build long-term relationships with your clients and increase client loyalty.
4. Improving reputation
Clinics that offer the latest technology and treatments are more likely to have a positive reputation in the industry. By investing in aesthetic devices, you can improve your clinic’s reputation and position yourself as a leader in the field.
Factors to Consider Before Purchasing Aesthetic Devices
Before purchasing aesthetic devices, there are several factors that you should consider. These include:
Cost: How much are you willing to invest? Aesthetic devices can be expensive, so you’ll need to consider the cost before making the purchase and evaluate the potential revenue the device will likely generate over time.
Size and space: These machines can take up a lot of space, so consider the device’s size and whether you have enough space to accommodate it. You may need to change your consultation rooms and the space layout or even get the contractors in for some renovation. If your clinic is too small, you’ll have to reconsider purchasing a new device or even upgrade to a larger space.
Trained staff: Each device will have its own rules and regulations as to who operates it. You may find that you and your team will have to complete training to use it or be medically qualified for specific treatments. Bear this in mind when researching devices, as this could mean you need to hire a new specialist or wait until you have gained the certification.
Maintenance and upkeep: Aesthetic devices require regular maintenance and care to continue operating effectively. Consider the ongoing maintenance and upkeep costs before making a purchase. Many manufacturers and providers also offer packaging that includes yearly servicing at an additional cost. While it may seem unnecessary when your brand new perfectly-working machine arrives, this could save you money in the long run.
How to Choose the Right Aesthetic Device for Your Clinic
So, you’ve decided to expand the treatments you offer. You know there’s a market for it, and you want to stand out from the crowd. But how do you choose what to invest in? We’ve outlined some steps to help you decide what is best for your clinic.
1. Identify your goals
Before purchasing anything, you should identify your goals and what you hope to achieve by incorporating the device into your clinic or practice. This can help you choose a device aligned with your objectives and business goals.
For example, if you own a dental practice and want to branch out into aesthetics work, you may want to consider machines you can use with your existing qualifications.
2. Research different devices
You should research different devices and compare their features, benefits, and costs. This can help you make an informed decision and choose the best fit for your practice.
3. Consider patient demand
There’s no point incorporating a new treatment into your clinic if there is little to no need for it. This is why considering what your current and future patients want is key. Find out what’s trending in the industry and what treatments are on the rise. Explore the treatments your competitors are doing to get an idea of what is more popular.
4. Evaluate training and support
Does the device you’re interested in offer training and support? Is it easy to operate, or will you need specific certifications? This can take up your staff’s time and cost you money and should be taken into account when choosing what to buy for your clinic. You also want your team to feel completely confident operating any new devices, so you may want to consider additional support.
Maximising ROI with Aesthetic Devices
Maximising ROI with aesthetic devices requires careful planning and execution. But there are several methods you can use to make sure you’re getting the most out of your new devices, and the cost of buying them has paid off.
Offer competitive pricing, but don’t undervalue your treatments. While it’s never wise to overprice something, at Ignite, we also emphasise the importance of placing value on your offer.
Extremely low prices can impact how successful you are. These treatments can be sensitive to patients, and offering them at a lower-than-average cost can reduce confidence in your clinic or practice.
But, if you add value and show the life-changing results that can be achieved, and your prospective patients understand the price point, you will get the right kind of patient willing to pay for high-quality treatments through the door.
One method to offer great deals without reducing the value of the treatment is to provide packages. These can include several treatments for a reduced price or an additional treatment for free. You can also offer free consultations or a temporary discount on the treatment to get people excited about it.
Building long-term relationships with clients is also essential for maximising ROI for your clinic. Put a focus on providing exceptional patient care and building trust to encourage repeat business and referrals.
And make the most of your current patients visiting you in person to tell them about your exciting new aesthetic devices, how they work, and what they can do. This in-person marketing is incredibly effective as they already trust you with other treatments.
Once you’ve incorporated the new technology, it may be time to consider marketing. This can include using social media and coming up with aesthetic clinic content ideas, email marketing, and advertising.
Remember, at Ignite; we are experts at healthcare advertising, so get in touch here if you’re interested to learn more.
And finally, the upkeep of aesthetic devices is essential for ensuring they continue operating effectively. Follow the manufacturer’s recommendations for maintenance to avoid breakdowns, and ensure your team is trained in the device’s proper use and care to prevent any damage or misuse.
Final Thoughts on Maximizing ROI with Aesthetic Devices
Incorporating aesthetic devices into your clinic can help maximise your ROI and position your business for long-term success.
By offering the latest technology and treatments, you can attract new clients and retain existing ones. But you’ll need to consider your goals, patient demand, available training and support before purchasing.
Ensure you can offer competitive pricing without underselling and that you’ve set aside some of your budget for marketing and advertising.
