Aesthetic treatments are in high demand at the moment, but that doesn’t mean you’ll have patients queuing up at your door. You’ll still have to put in the effort, get your clinic marketing up to scratch and ensure your clinic is ahead of the competition.
You’ll need to stand out from others and offer the best possible care and treatment. But how can you be the go-to clinic?
In this blog, we’re going to walk you through 15 quick top tips to beat the competition. From developing a strong brand identity to leveraging patient reviews and testimonials, these strategies will set you apart and attract more patients to your clinic.
15 tips
1. Develop a strong brand identity: Establish a unique brand identity that sets you apart. Use recognisable logos, consistent writing and font styles. Create a brand that resonates with your patients. Consider investing in designers to make it the best possible!f
2. Identify your unique selling proposition (USP): What sets you apart from the competition? Maybe you have the latest technology and excellent patient reviews, or you provide a treatment others don’t. Determine what makes you different from others and use it to target potential patients.
3. Use high-quality images: You may want to splurge on a professional photographer to take pictures of your clinic and some of your services. If you decide to take the photos yourself, ensure they are good quality. Avoid blurry images and stay clear of stock images – you can spot them a mile away, and it delegitimises your clinic.
4. Focus on patient experience: Provide patients with excellent care from the first contact all the way through to post-treatment checkups. Empathise with them, use personalised methods of contacting them and listen to their fears and queries. For a complete list of tips on improving patient experience, click here.
5. Leverage patient reviews and testimonials: Have you got lots of happy patients? Ask them to leave reviews and testimonials on your website, on Google and on social media. It’s easier to ask this in person, but you can also send an email around. Over 70% of patients read reviews when looking for a healthcare provider. Have a look at our blog to find out why patient reviews are so vital for a successful clinic.
6. Use email marketing: While follow-up with your clinics should be done on the phone, you can utilise email marketing to stay in touch with your patients, share valuable content, and promote your services.
7. Partner with influencers: Whether you like it or not, we are living in the age of influencers, and where possible, you should use this to your advantage. Offer influencers in your niche treatments in exchange for promotion on social media. Get them talking about your clinic to get people interested and reach a wider audience.
8. Attend industry events: Take the time to find events that you and your staff can attend. It gives you the opportunity to learn about the latest technologies and treatments; you can network with like-minded professionals, find people to work with and promote your services. It can also be an excellent opportunity to bond with your team.
9. Offer special promotions: At Ignite, we reiterate the importance of not underselling yourself or your treatments. However, if you offer discounts or promotions that are still competitive, you’ll be able to attract new patients and retain existing ones without reducing the value you’re providing.
10. Use ads and retarget: With a clinic, you should set aside some of your clinic marketing budget for ads. Your ads should be tailored to the right audience to make sure you’re only reaching those likely to convert. Not only this, but you should dedicate some of your budget to retargeting to remind potential patients about your services and encourage them to book an appointment
11. Optimise your website for mobile: Most people use their phones to browse clinics and book appointments. So, having a mobile-friendly website that is easy to navigate will reduce the bounce rate (those leaving your website) and increase the chance of converting for those that stay on your site longer.
12. Use video marketing: Videos have taken the internet by storm. Whether it’s TikTok or YouTube, everyone is creating video content, and to stay ahead of the competition, you’ve got to join them. Create video content of how your treatments work to increase trust in your potential patients. Show them the transformations and show them just how good you are.
13. Offer financing options: The price is what turns many patients off treatment. If you’re offering high-range treatments, look into financing options. Once you’ve provided your patients will value, explain their payment options. Make it more accessible to a wider range of patients.
14. Use Google My Business: If you aren’t set up on Google, you’re missing out. When people search for your business, you’ll want them to find you on Google Maps with all the basic information they need sending them to your website or to your phone number Make sure you’ve got pictures posted and reviews. This adds credibility to your clinic, which will encourage more bookings.
15. Continuously monitor and improve your clinic marketing strategy: Once you’ve got your plan in place to beat the competition, continue to analyse it. What’s working and what isn’t? Identify areas for improvement and adjust your strategy accordingly.
Work with Ignite
If you’re looking for some help with advertising some of the life-changing treatments you offer, book a free chat with one of our team.
We will provide you with a dedicated Account Manager and Campaign Manager to make sure your campaigns run smoothly. We use data-driven strategies to get you new patient enquiries, but that’s not all.
You’ll receive support throughout, including how to follow up with enquiries to help you increase your conversion rate and get more patients in your chair.
So, get in touch to find out how we can work together to scale your clinic!
And for more about clinic marketing strategies, check out our blog!
