Ignite Growth Video Series

Why your dental practice marketing
needs to be specific

In this short video, find out why your marketing needs to be specific and why you should avoid promoting all the treatments you offer.
Why your dental practice marketing needs to be specific
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Why your dental practice marketing needs to be specific

If you try to appeal to everyone and show off all your treatments in one go, you won’t stand out from the crowd.

Your marketing shouldn’t be all about you and what you offer, but about the patient and their needs.

Change the positioning of your marketing. Focus on the patient and what they are looking for. For each audience, promote the appropriate treatment and get specific.

A patient looking at teeth straightening but seeing you offer implants and other dental treatments irrelevant to what they are looking for could deter them. However, this prospective patient might just book a consultation when they see an advert aimed at people looking to straighten their teeth quickly and discreetly.

In this video, Derek explains the importance of specifying when it comes to marketing your dental practice.

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