Ignite Growth Video Series
Why your dental practice marketing
needs to be specific
In this short video, find out why your marketing needs to be specific and why you should avoid promoting all the treatments you offer.
Why your dental practice marketing needs to be specific
If you try to appeal to everyone and show off all your treatments in one go, you won’t stand out from the crowd.
Your marketing shouldn’t be all about you and what you offer, but about the patient and their needs.
Change the positioning of your marketing. Focus on the patient and what they are looking for. For each audience, promote the appropriate treatment and get specific.
A patient looking at teeth straightening but seeing you offer implants and other dental treatments irrelevant to what they are looking for could deter them. However, this prospective patient might just book a consultation when they see an advert aimed at people looking to straighten their teeth quickly and discreetly.
In this video, Derek explains the importance of specifying when it comes to marketing your dental practice.
For more great videos, you can visit us on YouTube and for content, head on to our blog.
For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"I don't know how Ignite do it - 12 appointments in the first 15 minutes!" "It's outrageous!!!"
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"I don't know how Ignite do it - 12 appointments in the first 15 minutes!" "It's outrageous!!!"
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
