Ignite Growth Video Series
Why 97% of practice marketing will fail
In this video, Derek, CEO of Ignite Growth, explains how to avoid the most common marketing mistakes
Why 97% of practice marketing will fail
Why 97% of practice marketing will Only 3% of any target patient market is ready to buy.
When clinics and practices market themselves, they tend to talk about how great they are.
While it may be true that they have the best financing in the area, the most skilled staff, or the newest treatments, realistically, this won’t appeal to 97% of the target audience. In fact, it will only appeal to the 3% that are actually ready and looking to buy.
This means these practices are wasting a huge chunk of their marketing budget.
So, instead of focusing on the 3%, adjust your marketing and go for that 97%. Focus on those who aren’t quite ready to buy but still fall within your target patient.
In this video, Derek, CEO of Ignite Growth, explains how to do this.
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For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"At the Pontefract practice, we’ve gone from zero to a hundred Invisalign cases from September to March. For me, it’s an obvious 100% slam dunk recommendation for Ignite."
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"At the Pontefract practice, we’ve gone from zero to a hundred Invisalign cases from September to March. For me, it’s an obvious 100% slam dunk recommendation for Ignite."
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
