Ignite Growth Video Series

Stay in front of your target audience
by utilising the Facebook Pixel

Derek, Ignite's CEO, explains how Facebook Pixel can be pivotal when you're looking to reach a specific audience.
stay in front of your target audience
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Stay in front of your target audience by utilising the Facebook Pixel

If you’re running Facebook ads, you should be using the Facebook pixel.  While paid ads are incredibly effective for getting new patients through the door, you’ll need to nurture what you already have before you start advertising. 

If you’re running Facebook ads, you should be using the Facebook pixel.  

The Facebook pixel is a piece of code that you put on your website to collect data. It helps you track conversions from Facebook ads so you know how many new patient enquiries you received from your ads. It also allows you to optimise your ads and build targeted audiences for future ads. 

In this short video, Derek, CEO of Ignite, discusses how using the Facebook pixel aids you in remarketing to people who have already shown interest in your website. This means that anyone who has been on your website can then be targeted by your ads after. 

This is ideal for keeping your clinic top of mind when patients are just browsing. When they are ready for a consultation or to learn more about a treatment, your clinic will be the one they will turn to. 

If you would like help running ads to retarget those who have been on your website, get in touch with our team at Ignite for a free call, where we will talk you through our process. 

For more great videos, you can visit us on YouTube and for content, head on to our blog.