Ignite Growth Video Series
Understanding the ROI of
Facebook Ads for your practice
Derek, CEO of Ignite, talks us through the numbers of what you should expect your ROI to be for your ads
Understanding the ROI of Facebook Ads for your practice
Generally, dental practices start to break even within the first month or two. We want to help practices break even quicker.
At Ignite, we specialise in setting up campaigns to help clinics and practices get new patient enquiries.
With Facebook ads, we are looking to see a return on investment of five times what was spent.We use monthly Facebook ads to generate these enquiries and send prospective patients to a landing page where they can leave their details.
If the practice has an effective follow-up procedure, which we offer full training on, we expect around 20-40% of inquiries to be booked in for a consultation. Of those attending their consultation, the conversion rate is around 50%.
If you’re looking at one-off open day campaigns as opposed to ongoing monthly campaigns, you’re looking at a much higher ROI.
To learn more about how we use Facebook ads to generate new patient enquiries for your practice, get in touch with our team.
For more great videos, you can visit us on YouTube and for content, head on to our blog.
For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"At the Pontefract practice, we’ve gone from zero to a hundred Invisalign cases from September to March. For me, it’s an obvious 100% slam dunk recommendation for Ignite."
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"At the Pontefract practice, we’ve gone from zero to a hundred Invisalign cases from September to March. For me, it’s an obvious 100% slam dunk recommendation for Ignite."
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
