Ignite Growth Video Series

The single biggest mistake practices make with
their marketing

In this video, Derek, CEO of Ignite Growth, reveals the biggest mistake practices and many small businesses make when they market their business.
mistake practices make with their marketing
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The single biggest mistake practices make with their marketing divider line

The single biggest mistake practices make with their marketing

Using examples, Derek explains how you could be advertising your healthcare clinic all wrong. 

How?

By not understanding the context of their advertising. 

What he means by this is that you could be advertising in a space where your ad will be completely ignored or, at the very least, not appreciated. You’re therefore wasting your time and money. 

So, what’s the solution? 

Understanding the context in which you should advertise. But this depends on the business you have. 

For healthcare businesses, you wouldn’t want to do radio advertising where listeners tend to be driving or walking to work. The chances that they pull over to make that call to book a consultation is low, so why waste your resources advertising there?

Watch this video where Derek goes into detail about the context in which you should advertise your business. 

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