Ignite Growth Video Series
Why your marketing should focus on
solving patients problems
In this short video, Derek explains how to avoid going after the same potential patients as your competitors.
Why your marketing should focus on solving patients’ problems
Check out this video, where in less than two minutes, you’ll learn why you should focus on solving patients’ problems.
You might think one of the easier tactics of getting new patients through your clinic doors is to spend your time and budget on marketing a treatment to an audience who is likely to buy that treatment as they are already interested in it.
However, in doing this, you will be competing against all the other clinics who are are trying to attract the same type of patient.
This can limit you resulting in you and the other clinics fighting to get to the same patients.
Instead, you can shift the focus. Rather than targeting an audience who knows what they want and the price they want to pay, try to appeal to a different audience.
Explain how through your treatments, you’ll be able to get them the results they want.
Check out this video where you’ll understand this further with Derek’s clear example which will help you to put this into context.
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For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"At the Pontefract practice, we’ve gone from zero to a hundred Invisalign cases from September to March. For me, it’s an obvious 100% slam dunk recommendation for Ignite."
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
For one Ignite campaign we got 70 patients booked in with deposits paid in advance. Just phenomenal figures!
"At the Pontefract practice, we’ve gone from zero to a hundred Invisalign cases from September to March. For me, it’s an obvious 100% slam dunk recommendation for Ignite."
"Ignite took our practice from a squat to one of the biggest UK Invisalign users in 9 months."
