Educating along the way helps pre-empt objections

Educating along the way helps pre-empt objections

Potential patients looking to uptake treatment at a clinic like yours are usually looking for an improvement in their life. They want to know how you can help them achieve this. Instead of focusing on what you and your practice have to offer your patients, focus on the patient and the outcome they want from the treatment. 

Paying attention to their pain points allows you to change the angle instead of just pushing your treatments.  You should aim to show them what your treatments can actually do for these patients and how they can change their lives. 

This is appealing for them and can actually help pre-empt and handle objections that any patients may have before they are sitting in the chair. 

In this video, Derek discusses putting the emphasis on the patient and not on your clinic. He explains the ‘’So what?’’ test we use at Ignite to help you connect to your patients and recognise their needs to get them their desired outcome. This, in turn, will help convince them to sign up for treatment with your clinic. 

Click play to watch the short video. 

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