A proven framework for writing better ads

A proven framework for writing better ads

Have you started writing your own ads but struggling to find the perfect formula? This AIDA foolproof framework helps you create compelling ads for your business to stand out from competitors. 

So, what does this framework comprise of? Here we’ve detailed the key points to help you get started. 

A – Attention 

Call out to the people you want to engage with. Use something relevant to them, whether it be their profession or location. This will immediately capture their attention, even if only subconsciously. It’s also effective in narrowing down your audience to those that you actually want to engage with your ad. 

I – Interest

Next, you’ll need a hook for your ad. Try and evoke an emotional response from your audience by touching on how they might feel not having had the treatments you’re offering. 

D – Desire

Ask yourself what their desired outcome would be. Are they looking for a better quality of life or hoping to regain some of their confidence? You are not just offering a product; you’re offering a way they can improve their lives. Demonstrate this in your ad.  

A – Action

Think about the action you want them to take. Do you want them to book a consultation or click on a link? Put a call-to-action on your ad. This is usually a button leading them to a landing page where they can take the next step. 

3-minute video

Derek, Ignite Growth’s CEO, talks us through this strategy catering it to healthcare businesses. He uses examples throughout, allowing you to incorporate the AIDA framework into your ad writing strategy. 

Derek has expanded on the AIDA framework, including an additional D at the end for Deal with Objections. This involves talking about general fears patients might have and solutions to these fears. 

If you want to learn more about how Derek and his team have helped numerous practices successfully grow their business, check out our success stories!