From Mostly NHS Work to Diamond Invisalign Provider
Daanish Chatteroo, the principal dentist at Westcliff Dental, wanted steady sustainable growth so he could do more of the work he loves most – here’s how he got to Diamond Invisalign provider status with help from Ignite Growth!
A Solid Foundation Is Essential in Achieving Diamond Invisalign Status
Dentistry can be a lucrative career, but it isn’t always an easy one. It requires years of schooling, and you can’t always do the type of work you would like.
However, there is a way to make your life easier in the dental profession; to become a Diamond Invisalign provider. Not only will your discounts increase, but so will your work-life balance!
Becoming a Diamond Invisalign provider is no easy task. It takes determination, a high work ethic, loads of learning, a great internal team, and an agency that understands your goals.
Joining Ignite Growth and Setting Up for Success
Daanish has a mixed practice in Westcliff On Sea but was mainly doing NHS work when he initially joined as a client. He provides quality care, quality treatment, and an overall good experience.
“I’m not the most expensive but I’m not the cheapest – I’m in between. I’m not going to increase my
price for anyone and I’m not going to decrease the price for anyone. I know that I can deliver, I build relationships and from those relationships, I get more clients.
My website and Facebook page were not the best. But Ignite said they could work with what I had
and implement things gradually which was great!”
Overcoming Bad Experiences
When Daanish joined up with Ignite way back in 2018, he was a little bit pessimistic because he’d had bad experiences with other agencies.
They were over-promising and under-delivering – not doing what they were supposed to do, which meant he had to keep an eye on things constantly.
“That’s why I was careful not to over-invest. But in hindsight, I should’ve invested more because it was a very good experience from there.”
Consistency is Key in Becoming a Diamond Invisalign Provider
So, it’s definitely been a steady progression, and I’m ecstatic – I’m over the moon about it! Ignite are a good fit for any practice that wants to progress ethically and meet its goals. If I could increase the physical size of my practice – I would!”
The demographic of the patient base is changing, but it’s still sometimes challenging. Advertising your practice is not a now-and-then endeavour. This has to be done consistently in order to achieve your goals, and Daanish definitely understood this principle and has had a lot to gain because of this understanding.
New Game Changer Process
“During the lockdown, we started doing video consultation quite actively and for the first six months, that proved amazing. Basically, everyone that did the video consult came in and I would say 80 to 90 per cent were converted. One big game changer that Ignite Growth introduced was if people were not paying a deposit, we’d cancel the appointment.
We wanted to make sure the people who were coming in were interested in the treatment, not just looking, or clicking for the sake of it.
Despite my reservations, it worked well!
As long as I’m getting what I’m getting right now, I don’t have any reason to change or any reason to move.
Ignite is keeping me busy and keeping me happy!”
The results from working with Ignite Growth:
Started with Ignite
Became Silver Invisalign Provider
Achieved Platinum Invisalign Provider
Now Diamond Invisalign Provider
Diamond Invisalign is the best way to be seen as a top provider in your area. It takes a willingness to learn, an agency that understands your goals, and determination.
We can help you get started with these three things! We have everything you need for success when it comes to marketing your dental practice in the best possible way.
Book your Growth Call today to find out how Ignite Growth can work with what you have now and implement changes gradually, so they are seamless. Let’s start talking about how we can grow your practice together! Don’t forget to watch the video from Daanish to find out how Ignite Growth has helped him.
In the first year, I was doing 10 or 20 Invisalign cases a year. But now I’m doing over 150 – and I’ve just turned Diamond.
Thanks to Ignite – I’m ecstatic.
Daanish Chatteroo, Westcliff Dental
